Digital Marketing Manager

Brandon Hopper

DIGITAL

Successful Digital Marketing Manager skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Knowledgeable Digital Marketer with Management Experience

Brandon Hopper has been working in digital marketing for the last 15+ years. Brandon’s specialties include SEO, website management, digital analytics, email marketing, and paid advertising.

Certifications

• SEO Certification from ExpertRating
• ONTRAPORT Certified Consultant
• Dale Carnegie Skills for Success

Education

Bachelor of Applied Science

Web Design and Multimedia, 10/2005
Westwood College, Woodridge, IL
GPA: 3.76

Acknowledgements

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Brandon loves bringing out the best in products and businesses, leaving an impact wherever he goes.

Brandon is a highly motivated individual who is always willing to put in the extra work to get the job done right. He has a natural ability to inspire and motivate others and strives to bring out the best in everyone he works with. His positive attitude and strong work ethic are contagious, and his team always knows that they can count on him to get the job done.

Knowledge, Skills & Abilities

• 5+ years of digital marketing agency experience.
• 15+ years in digital marketing.
• Expert-level understanding of search engine algorithms, keyword research, competitor research, ranking methods, and backlink analysis.
• Excellent influencing skills, executive presence and the ability to present ideas and solutions clearly.
• Strong interpersonal skills, and a willingness to participate as an active member of an energetic team.
• Ability to self-direct and switch between strategic and tactical responsibilities.
• Ability to manage third-party agencies, partners, clients, and vendors.
• Ability to multi-task effectively, managing multiple projects and team members while being cognizant of deadlines and priorities.
• Attention to detail and organization.
• Experience with social media platforms, B2B and B2C engagement, and strong awareness of the digital world.

Software & Languages

• Experienced with, HTML, CSS, and JavaScript
• Skilled in Adobe Creative Suite
• Proficient in Microsoft Office Suite
• Google Analytics
• Google Tag Manager
• Google Search Console
• Google AdWords
• CRM Systems
• WordPress
• Hootsuite
• SEMRush
• Ahrefs
• Ubersuggest
• KWFinder
• SEO PowerSuite
• Screaming Frog

Accomplishments

• Built a custom Fine-Tuned AI Blog Writer that automatically writes long form expert-level content in less than a minute by providing  a single long tail keyword phrase.
• Provided and implemented Google Ads and SEO strategy over the course of 3 months for client who now consistently averages 2-4 leads a day for less than $250/mo (Digital Marketing Manager Consultant).
• Helped a new business redesign website and provided SEO services. Since website launched Feb 2021, it’s generated over 700 organic leads averaging at least a lead a day. Within the first 4 months the website generated 80 leads / 60 converted to $58k in sales (Digital Marketing Manager Consultant).
• Improved the search engine ranking of more than 50 small businesses over the last 3 years (Digital Marketing Manager Consultant).
• Increased total visits on wwrequip.com an average of 77% per month over 519 days of employment (Worldwide Recycling Equipment Sales, LLC).
• Increased sales leads by 325% within the first two months while measuring the previous 3 months prior to employment (Worldwide Recycling Equipment Sales, LLC)

Work History

Brandon has an entrepreneurial work ethic that has benefited him in several marketing roles. He’s worked in a variety of industries, including the healthcare, medical, financial, photography, home services, recruiting, environmental, and technology sectors.

He is a true go-getter who always puts his all into whatever he does.

Digital Marketing Manager (Consultant)

Management and Leadership

• Implemented organizational plans developed by top management.
• Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
• Led and managed talented teams of copywriters, web designers and SEO specialists to plan and implement project tasks meeting timelines and exceeding expectations.
• Managed tasks, contracts, and performance of client projects and assigned contractor tasks.
• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Interviewed, onboarded and mentored 15+ marketing professionals providing them training on organizational strategies, Google AdWords, SEO, Facebook Ads, Google Analytics, Google Search Console, and Google Tag Manager.
• Managed client budgets and allocated spending to proper campaign channels based on performance.

Internal/External Communication & Coordination

• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action to enhance client success.
• Tracked and reported on marketing campaign performance with stakeholders to help with optimizing current and future plans.
• Proactively engaged with clients by phone, email and in-person, which helped establish long-term, lucrative relationships.

Search Engine Optimization (SEO)

• In-depth understanding of SEO best practices and ability to execute them.
• Experience using SEO tools to monitor/track key SEO metrics and ability to turn insights into action.
• Skilled at technical auditing and optimizations, such as broken links, redirects, robots.txt configuration, sitemap management, dynamic URLs, broken images, and more.
• Expert-level knowledge with on-page optimization activities, such as keyword research and placement, metadata (title, description, image alt text, schema, robots and social), internal linking, and more.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Good understanding and working knowledge of off-page optimization activities, such as link building, link reclamation, and outreach through content sharing networks, and more.
• Developed optimization strategies for short-term and long-term campaigns.
• Experienced at performing content activities, such as content auditing, content gap analysis, content mapping, content strategy, content creation, and more.
• Consistently developed high-impact SEO strategies for clients to grow search performance month-over-month.

Digital Analytics

• Experience setting up and working within Google Analytics (Universal Analytics & GA4) and Matomo.
• Developed backend-tracking URLs to measure campaign results and determine ROI.
• Built custom reports/dashboards to track key metrics such as inbound traffic, on-page visitor metrics, website conversions and turned them into actionable CRO items.
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.

UX (User Experience) Tools

• Experience using third-party tools to track and improve UX on websites such as CrazyEgg, HotJar, Plerdy, and TruConversions.
• Strong ability to source, vet and onboard new third-party tools.

Social Media & Advertising

• Created, maintained, and optimized paid search and social media advertising campaigns for clients using Facebook Ads, Instagram Ads, Google AdWords, Bing Ads, Perfect Audience and more.
• Thorough understanding of various campaign types available within Google AdWords.
• Knowledge of key metrics to track in Google AdWords accounts and turning those insights into action.
• Experience managing brand social media accounts (both advertising and organic posting).
• Knowledge of key metrics to track in social media accounts and turning those insights into action.

Full-Funnel Management & Lead Automation

• Strategized, built, and managed full-funnel marketing strategies for clients to drive customer growth by reaching new audiences, increasing consideration, converting more sales, and building customer loyalty.
• Implemented workflow business automation for clients replacing tedious, time-consuming, and manual business processes.

Web Content & Asset Management

• Maintained and updated web content for client brand websites.
• Provided web hosting for more than 70 websites.
• Coordinated content creation and publishing calendar internally and externally to ensure project goals were met on time.
• Provided content strategies for clients to help drive organic traffic to their websites.

Content Management and Creation

• Experience managing high volume of website content to ensure accurate and up-to-date information is presented to customers.
• Ability to use tools to find new content ideas and present those to the content team.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Proven experience tracking content performance with goal of maximizing SEO, UX, and surfacing all digital content.
• Experience working with popular blogging platforms.
• Knowledge of best practices relating to image and video creation/management/deployment in digital environments.

Email Marketing

• Wrote automated email sequences for customers.
• Implemented email drip campaigns for clients to nurture leads.
• Advance knowledge with email deliverability.
• Experience working with several email marketing tools.
• Working knowledge with setting up and managing cold email marketing campaigns.

Project Manager

Reason for leaving: Started my own business as a marketing consultant.

• Translated big ideas into projects, deliverables, & timelines.
• Identified plans and resources required to meet project goals and objectives.
• Monitored task management system for roadblocks and making sure everything is progressing.
• Managed and supported all sites WordPress websites and programs.
• Wrote custom plugins and functions for WordPress connecting to third-party APIs.
• Converted Excel Photography Pricing Guide to Web Application using WordPress.
• Tracked and analyzed results of projects, suggesting and implementing changes to keep them meeting or exceeding goals.
• Managed monthly reports from affiliate programs and monthly income streams.
• Determined when tasks should be done in-house vs through tools and third-party vendors.
• Researched and recommended tools and third-party vendors for completing projects and overseeing their implementation and performance.

Vice President of IT and Marketing

Reason for leaving: Moved to Minnesota to be closer to my wife’s family.

• Drove company branding efforts to increase market presence and brand recognition.
• Managed large volume Email Marketing Campaigns – GetResponse360, Constant Contact, Simply Cast and many others.
• Identified and targeted leads for new business opportunities – increased sales leads by 325% in less than two years.
• Created and implemented content marketing strategies and social media strategies.
• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
• Created strategic service roadmaps for new initiatives.
• Developed overall marketing strategy and support implementation across all departments.
• Managed 9-member marketing team comprised of graphic artists, CRM administrator, and marketing coordinators.
• Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
• Increased market awareness and penetration through development of creative collateral.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Managed marketing campaigns including social media advertising, Google AdWords, print and online campaigns.
• Created and monitored annual Marketing and IT budgets.
• Created annual strategic business plans with other members of senior management.
• Reached 195 countries in 2014 through SEO.
• Produced average of 285 inbound leads per month – cold calls, social media, websites and email.
• Analyzed Google Analytics and Webmaster Tools to determine any opportunities or issues.
• Created and managed landing pages and landing pages CRO.

Marketing Manager / IT Manager

Reason for leaving: Promoted to new role within the organization.

• Increased website visits by 77% over two years.
• Identified and targeted leads for new business opportunities – increased sales leads 325% in less than two years.
• Created and implemented content marketing strategies and social media strategies.
• Managed marketing campaigns including social media advertising, Google AdWords, print and online campaigns.
• Created and monitored annual Marketing and IT budgets.
• Created annual strategic business plans with other members of senior management.
• Reached 195 countries in 2014 through SEO.
• Produced average of 285 inbound leads per month using social media, SEO and email strategies.
• Analyzed Google Analytics and Webmaster Tools to determine any opportunities or issues with website SEO.
• Created and managed landing pages and landing pages CRO.
• Managed video production for in-house and commercial projects.
• Supervised design of advertising material for magazines, trade shows and websites.
• Managed and optimized email marketing campaigns increasing click-thru rates and conversions.
• Built custom database reports from company CRM (Maximizer) using Crystal Reports 2013 and SQL for segmenting and retargeting previous lead opportunities.
• Purchased, configured, installed and maintained servers, computers, printers, office phones and cell phones.
• Researched and tested new technologies for cross-team solutions and marketing initiatives.
• Implemented disaster recovery strategies for company data and malfunctioning equipment.
• Maintained and negotiated vendor contracts and RFPs for best price and best terms.
• Built marketing and IT staff from one person department to department of eight in three years.
• Created internal email management database built in MySQL.

Support Center Analyst

• Responsible for identifying, troubleshooting and escalating issues pertaining to hardware and software.
• Investigate and document error codes in relation to software.
• Research and communicate procedures/workarounds required for correction.

Programmer Analyst

• Responsible for analyzing, programming, testing, and maintenance of LAN and web-based systems and databases.
• Improved website speeds by 30% by optimizing performance and load-processing modules.
• Modified website modules to integrate data and enhance application performance.
• Edited training videos using Adobe Premiere Pro.
• Identified causes of issues within applications and determined which modifications needed to be made.
• Maintained existing applications and designed and delivered new applications.

Marketing Design/Developer

• Managed and increased inbound website traffic by more than 41% through Search Engine Optimization and social media integration.
• Prepared, presented, and managed semi-annual SEO reports identifying goals and implementation plans for continual growth.
• Prepared annual plans for websites by identifying goals, operational objectives, strategic approach and budget requirements for necessary upgrades and features.
• Developed marketing processes and procedures for electronic registration, confirmation and communication with registered attendees for employee training and internal reporting (MS SQL, ASP, HTML).
• Designed, developed and organized internal employee directory for internal and outlying clinic locations, searchable by department and employee name, displaying contact information and employee photo (MS SQL, ASP, HTML).
• Coordinated and coded Employee Emergency Contact Manager regarding weather information (MS SQL, ASP, HTML).
• Created and managed office-wide documents.
• Created and instructed Microsoft Office classes for internal employees.
• Coded websites using HTML, CSS, JavaScript, AJAX and JSON languages.

Proven History of Successful Results

After listing and showing off your skills, time to tell people about the experience you’ve gathered. This can include your qualifications and the past companies you’ve worked with.

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Get In Touch

Phone

763-486-7567

Email

brandonhopper@gmail.com

Location

Shorewood, MN